News & Press
Green Hills Software to Present and Exhibit at Embedded
Systems Conference Boston 2008
SANTA BARBARA, CA—October 21, 2008—Green Hills Software,
Inc., the technology leader in device software optimization (DSO) and real-time
operating systems (RTOS), will participate in a variety of functions
next week at the Embedded Systems Conference in Boston, Massachusetts.
At its show booth #409, Green Hills Software will demonstrate its latest
embedded software solutions.
Green Hills Software’s chief technology officer, David Kleidermacher,
will chair ESC’s inaugural Virtualization Track.
| Presentations |
| Software Development
Challenges for Multicore Processors, Fact & Fiction |
| When: |
Monday (October 27, 2008) 1:00pm —2:30pm |
| Where: |
Hynes Convention Center, Boston, MA, room 206 |
| Who: |
David Kleidermacher, Chief Technology Officer, Green
Hills Software |
| Synopsis: |
10% of embedded systems use single chip multicore
processors, with this number steadily increasing. Rapid multicore
uptake has raised alarms about the perceived difficulties in developing
and migrating software to these new architectures. However, contrary
to popular belief, the multicore software development ecosystem for
embedded systems is quite mature. The larger industry challenge is
found in the need for activation energy: software developers must
be trained on a new set of tools and techniques for the development,
debugging, and run-time management of embedded multicore software.
This session will debunk the myths relating to multicore software
design difficulties and discuss the multicore software toolbox that
developers must adopt to be successful. |
| Embedded System
Applications of System Virtualization |
| When: |
Monday (October 27, 2008) 8:30am —10:00pm |
| Where: |
Hynes Convention Center, Boston, MA, room 204 |
| Who: |
Jack Greenbaum, Director of Engineering, Advanced
Products |
| Synopsis: |
The applications for system virtualization technology
in IT infrastructure are well known, including resource optimization
and migration ease. But virtualization technology has broader applications
in non-IT computer systems, including embedded and hand-held devices.
This session identifies the motivations for system virtualization
outside of the IT server space, and presents several system architectures
for both fielded and in-development systems that use system virtualization
in unique ways. The systems include instances that require co-deployment
of multiple virtualized guests with security-critical applications,
and embedded applications that benefit from a heterogeneous OS architecture. |
| Panel Discussion |
| Virtual Platforms:
Are They Worth the Investment? |
| When: |
Monday (October 27, 2008) 4:45 pm — 5:45
PM |
| Where: |
Hynes Convention Center, Boston, MA, room 206 |
| Who: |
Jack Greenbaum, Director of Engineering, Advanced
Products |
| Synopsis: |
A new generation of virtual platforms for early software
development has emerged, enabling a never-before-seen ecosystem of
development tools, hardware models, and services. A panel of representatives
of virtual platform providers, model creators, and virtual platform
users will explore where the highest returns on investment are, clarify
the effect virtual platforms have on the software development process,
and debate why the use of virtual platforms has yet to become mainstream
and where virtual prototyping technologies are heading in the future. |
About Green Hills Software
Founded in 1982, Green Hills Software, Inc. is the technology leader
in device software optimization (DSO) and real-time operating systems
(RTOS) for 32- and 64-bit embedded systems. Our royalty-free INTEGRITY® and velOSity™ real-time
operating systems, µ-velOSity™ microkernel, IPv6-ready
TCP/IP networking stacks, GateD® Layer 3 routing, compilers, MULTI® and AdaMULTI™ integrated
development environments, DoubleCheck™ integrated
static analyzer and TimeMachine™ tool
suite offer a complete development solution that addresses both deeply
embedded and high-reliability applications. Green Hills Software is headquartered
in Santa Barbara, CA, with European headquarters in the United Kingdom.
Visit Green Hills Software on the web at www.ghs.com.
|
|
North American Sales Contact:
Green Hills Software, Inc.
30 West Sola Street,
Santa Barbara, CA 93101,
Tel: 805-965-6044
Fax: 805-965-6343
Website: www.ghs.com
Email: sales@ghs.com
Media Contacts:
Green Hills Software, Inc.
Barbel French
Tel: 805-965-6044
Email: bfrench@ghs.com
|
International Sales Contact:
Green Hills Software Ltd
Fleming Business Centre
Leigh Road
Eastleigh
Hampshire SO50 9PD
UNITED KINGDOM
Tel: +44 (0)2380 649660
Fax: +44 (0)2380 649661
Email: mktg-europe@ghs.com
|
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