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Smart Eye and Green Hills Software Collaborate on Production-Focused, AI-Driven, Driver Monitoring System (DMS) Platform for Vital In-Cabin Vehicle Safety Systems

This proven solution for DMS addresses the new regulatory landscape by satisfying GSR and Euro NCAP requirements for driver safety

Smart Eye and Green Hills Collaborate on AI-driven driver monitoring system platform.

GOTHENBURG, Sweden and SANTA BARBARA, CA — January 3, 2024 — Smart Eye AB, the leading provider of Human Insight AI, and Green Hills Software LLC, the worldwide leader in embedded safety and security, today announced their expanded collaboration focused on delivering integrated DMS platforms for rapid Tier 1 and OEM adoption and use. The two companies have integrated their best-of-breed technologies to meet automakers’ demands for a DMS platform that allows automakers to efficiently develop and confidently deploy essential safety- and security-critical automotive in-cabin applications in the shortest time possible. This proven DMS solution is road-ready and already in production with several leading OEMs.

As the new regulatory landscape for DMS evolves globally, and GSR and Euro NCAP requirements make advanced sensing features mandatory in new vehicles in Europe, automakers require proven, available safe and secure automotive DMS software solutions running on the latest automotive processors that deliver the required performance with the fastest time to deployment.

The DMS platform offered by Smart Eye and Green Hills Software integrates Smart Eye’s core DMS software with the ASIL-certified INTEGRITY® RTOS from Green Hills and detects driver distraction and drowsiness by analyzing facial expressions and eye gaze in real time. The joint solution brings together advanced driver monitoring capabilities with a safe, secure automotive-grade real-time operating system. This combination meets the stringent safety and security requirements of the automotive industry, supports regulatory compliance, and offers support on a wide range of automotive processors, while providing scalability for the evolving needs of automotive applications.

At CES 2024, this proven DMS solution will be demonstrated in the Green Hills booth on a Texas Instruments (TI) AM62A Sitara™ automotive processor, one of the latest cost-effective, performant automotive SoCs from TI in the Sitara family.

The joint solution also includes support for the Green Hills ASIL-certified MULTI® integrated development environment (IDE) and C/C++ compilers, which increase developer productivity while enabling developers to shorten the time to find and fix bugs and optimize applications on multicore processors such as the TI AM62A Sitara processor. The MULTI IDE’s advanced History® event viewer and TimeMachine® back-in-time debugger make it easy to quickly find and fix difficult bugs and performance bottlenecks, while preventing future software problems in deployed systems.

“We are delighted to collaborate with Green Hills Software and demo our joint solution at CES 2024,” said Martin Krantz, Founder and CEO of Smart Eye. “By combining our deep expertise in delivering production-ready automotive software, we provide automakers with a proven solution that meets their high safety and security standards for safety-critical applications, such as driver monitoring.”

“Green Hills, in collaboration with Smart Eye, is enabling customers with highly integrated, and optimized software for developing sophisticated, performant, next generation in-cabin safety systems,” said Dan Mender, Vice President, Business Development. “The availability of this combination ensures rapid development, efficient debugging and important optimization while enabling cost-effective, timely delivery of solutions for safety-critical DMS solutions."

Green Hills and Smart Eye will demonstrate their solution at CES 2024, January 9-12, in the Green Hills booth #6601 in the West Hall of the Las Vegas Convention Center. Automakers who would like to see a demo at CES can schedule an appointment at: https://www.ghs.com/events/CES_2024_mtg_req.php.

About Green Hills Software

Founded in 1982, Green Hills Software is the worldwide leader in embedded safety and security. In 2008, the Green Hills INTEGRITY-178 RTOS was the first and only operating system to be certified by NIAP (National Information Assurance Partnership comprised of NSA & NIST) to EAL 6+, High Robustness, the highest level of security ever achieved for any software product. Our open architecture integrated development solutions address deeply embedded, absolute security and high-reliability applications for the military/avionics, medical, industrial, automotive, networking, consumer and other markets that demand industry-certified solutions. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom. Visit Green Hills Software at https://www.ghs.com.

Green Hills, the Green Hills logo, MULTI, INTEGRITY, History and TimeMachine are trademarks or registered trademarks of Green Hills Software, in the U.S. and/or internationally. All other trademarks are the property of their respective owners.

About Smart Eye

Smart Eye is the global leader in Human Insight AI, technology that understands, supports, and predicts human behavior in complex environments. We are bridging the gap between humans and machines for a safe and sustainable future. Our multimodal software and hardware solutions provide unprecedented human insight in automotive and behavioral research—supported also by Affectiva and iMotions, companies we acquired in 2021.

In automotive, we are leading the way towards safer and human-centric mobility through Driver Monitoring Systems and Interior Sensing solutions. Our technology is embedded in next-generation vehicles and available as a standalone aftermarket solution for existing vehicles, fleet, and small-volume OEMs.

Our industry-leading eye tracking systems and iMotions biosensor software enable advanced research and training in academic and commercial sectors. Affectiva’s Emotion AI provides the world’s largest brands and market researchers with a deeper understanding of how consumers engage with their content, products, and services.

Smart Eye was founded in 1999 and is headquartered in Sweden with offices in the US, UK, Germany, Denmark, Egypt, Singapore, China, and Japan. A publicly traded company since 2016, our customers include NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Geely, Harvard University, over 1,300 research organizations around the world, 90% of the world’s largest advertisers and 26% of the Fortune Global 500 companies.

Visit www.smarteye.ai for more information.

North American Sales Contact:
Green Hills Software
30 West Sola Street
Santa Barbara, CA 93101
Tel: 805-965-6044
Fax: 805-965-6343
Website: www.ghs.com
Email: info@ghs.com

International Sales Contact:
Green Hills Software Ltd
Fleming Business Centre
Leigh Road
Eastleigh SO50 9PD
UNITED KINGDOM
Tel: +44 (0)2380 649660
Fax: +44 (0)2380 649661
Email: mktg-europe@ghs.com

Media Contacts:
Green Hills Software
Christopher Smith
Tel: +1 805 965 6044
Email: media@ghs.com

Smart Eye
Hailey Driscoll
Vice President, Public Relations, Walker Sands
Email: hailey.driscoll@walkersands.com

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