Extend Your Product Life

Getting to Market Earlier Extends Product Life

Time to Market		Product Life
Time to Market			Extended Product Life
	| Earlier to Market		||| Higher Performance|| Higher Capability| Higher Reliability				| | | Lower Processor Cost Lower Memory Cost

If you get your product to market two months earlier, its lifetime in the market is extended by two months. For example, if your time to market is 18 months and your product has a lifetime of three years in the market, a 10% reduction in time to market, results in a 5% increase in Product Life:

Time to market	18 months	16.2 months	10% decrease
Product Life	36 months	37.8 months	5% increase

We provide a comprehensive range of products and services that extend the life of your electronic product. The longer your product stays in the market the longer it can earn profits for you.

We extend your product's life by slashing your time to market.

Higher Performance Extends Product Life

Many electronic products come to the end of their lives because their performance can't keep up with the competition. A product with a higher performance will hold up longer in the market before competing products overtake it. Our comprehensive suite of products and services can usually boost the performance of an electronic product by more than 20%. If the performance of competing electronic products is increasing at a rate of 40% per year, a 20% increase in performance will extend your product life by 6 months. If your expected product life is three years, this will extend the life of your electronic product by 17%. We extend your product's life by boosting its performance.

More Features Extend Product Life

Many electronic products come to the end of their lives because other products with greater capability and functionality enter the market. A more capable product will hold up longer in the market before competing products overtake it. If the enhanced productivity that our products and services enable you to add enough additional features to your product to extend its product life by one extra month, the total profits that you will earn from your product will increase by 3% (assuming a 3 year life).

Total Reliability Extends Product Life

A totally reliable product will build extraordinary customer loyalty. Even after your product has become hopelessly obsolete, customers will refuse to switch to far more capable, higher performance, lower cost products because they are unwilling to deal with an unreliable product whose crashes, lock ups, glitches, and viruses waste their valuable time. Our comprehensive range of products and services prevent the bugs, crashes, lock ups, and glitches that plague products developed with other real time operating systems. Our real time operating systems are used far more often than all other real time operating systems combined in the electronic systems that demand the highest reliability in the world: the fly-by-wire avionics systems of military and commercial aircraft, including Lockheed's F-35 Joint Strike Fighter andSikorsky's S-92 commercial helicopter. If making your electronic product as reliable as the fly-by-wire systems of aircraft enables you to extend the life of your electronic product by just two months, the life of your product (and the profits that you will earn from it) will increase by 6% (assuming a 3 year product life).

Lower Production Cost Extend Product Life

Many electronic products come to the end of their lives because their manufacturing and sales costs exceed the price of newly introduced competing products with comparable capability, performance, and reliability, making further production unprofitable. With lower manufacturing costs you can reduce the price of your electronic product to meet newly emerging competition and keep your product in the market longer earning more profits. We extend the life of your electronic product by slashing your manufacturing cost.

Reducing Processor Cost Extends Product Life

The cost of the microprocessor is a significant part of the production cost of many electronic products. If your software runs faster, you can switch to a lower performance, lower cost microprocessor, reducing the production cost of your electronic product, thereby extending your product life. We extend your product life by boosting the performance of your software.

Reducing Memory Cost Extends Product Life

Memory is a substantial part of the production cost of many electronic products. Our products and services reduce the amount of memory that your software requires. This reduces your production costs, thereby extending your product life.

We Can Dramatically Extend Your Product Life

All of the means that we employ to extend your product life are cumulative. A totally reliable, 20% higher performance product, with more features that costs 5% less to manufacture and reaches the market two months earlier will have a 30% longer life in the market than an ordinary product built with an ordinary RTOS and ordinary software development tools. This means 30% longer in the market to earn profits from your product, resulting in a comparable increase in your total profits and your return on investment.

This analysis may sound fantastic, but it certainly proves that you must make a very careful analysis of the effects of your choice of a real time operating system and software development tools on your financial success.