News & Press

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Greg Davis, Chief Architect, Green Hills Software

Tuesday, October 24 – 2:30pm – 3:20pm

Ballroom E

While 85% of embedded designs use C and C++, these languages are notorious for allowing unsafe code practices that give hackers a way to attack. This talk shows exactly how to keep your internet-connected product safe by writing your code properly the first time. Well-proven tools and techniques can be used to augment any software design paradigm and to effectively hack-proof your code. Techniques include coding conventions, automatic run-time error checking, manual compile-time and run-time assertions, static analysis, and the most common mistakes to avoid.

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Simon Davidmann, CEO, Imperas
Cesare Garlati, Chief Security Strategist, prpl Foundation
Brian Bailey, Editor, Semiconductor Engineering
Chris Turner, Director, Product Marketing, ARM
Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software

Wednesday, October 25 – 10:30am – 11:20am

Ballroom F

Security and functional safety are two key elements of embedded system development, and increasingly system architects are looking at solutions at the point where software touches the hardware. Processor architecture changes such as hardware virtualization extensions and TrustZone, and software changes in hypervisors and real-time operating systems (RTOS) take advantage of these architectural features. What are the real differences in these hardware and software technical innovations? For processors, how do hardware virtualization extensions compare with TrustZone for use for security and safety? For resource management, safety and security, how do new hypervisor offerings stack up to the established technology of RTOS? Are hypervisors a real trend in embedded systems or just hype?

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Bobby Clarke, Senior Principal Applications Engineer, Arm and Greg Davis, Chief Architect, Green Hills Software

Wednesday, October 25 – 2:30pm – 4:20pm

Great America J

This session will discuss issues with porting software from the Power architecture to the Arm v8-A architecture. We will provide a high level discussion of basic architectural differences, and then focus on some critical areas such as byte ordering, calling convention, data structures, and other important differences.

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Andrew Moore, Senior Manager Segment Marketing Programs, Arm
Manuel Alves, General Manager of GPIS Automotive Microcontrollers, NXP
Mike Medoff, Senior Safety Engineer, Exida
Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software
Neil Stroud, Director Functional Safety, Arm

Thursday, October 26 – 10:30am - 11:20am

Grand Ballroom C

We are relying more and more on electronics to make decisions that affect our lives, from assisted driving to robots in our home. Underlying all of this is a minimum requirement for functional safety, so that if things go wrong they will not produce results that endanger people. How does this requirement for functional safety affect the different parts of the IC supply chain? This panel attempts to answer that question with speakers from Arm, semiconductor company, RTOS vendor and Tier 1 supplier. They will speak about how collaboration from an early stage helps to accelerate the certification process and achieve the highest levels of safety, and the applications that will see most growth in the demand for safety-critical SoCs.